Chips (Potato, Banana, Tortilla, Multigrain) Market is Thriving Worldwide | PepsiCo, Balaji Wafers, Prataap Snacks

December 12 02:55 2019
Chips (Potato, Banana, Tortilla, Multigrain) Market is Thriving Worldwide | PepsiCo, Balaji Wafers, Prataap Snacks

Chips Market
Stay up-to-date with Chips Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth.

The report titled “India Chips Market Overview, 2018-2023” provides deep analysis of the India Chips snacks market with size in terms of both value and volume of Chips market and also provides market share of different segments. The report formed by segregating data from various sources and various time frames. It consists of various historic data and based on current situation of market and key factors provide forecast based on best suitable method. This could defiantly be helpful in identifying the market segments which are driving growth. The report consist profiles of leading companies and provide market share of their brands which would be helpful in examining market competition as well.

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“India Chips Market Overview, 2018-2023”

India chips market has shown remarkable growth in past couple of years. The market is forecasted to grow with a CAGR of more than 9% in near future. Currently, the growing young population (below 15 years) represents a key segment for the potato chips market. Major factors driving the global demand of potato chips are growing urbanisation, rise in disposable incomes and rapidly changing lifestyles. A busy lifestyle coupled with long working hours have forced people to shift from elaborate luncheons and meals to desk snacks and packaged foods. Snack companies are branching out from original recipes and launching line extensions that deliver interesting ingredients, flavours and textures to consumers looking for new experiences or alternative ingredients for health reasons. Existing players includes PepsiCo, Balaji Wafers, Prataap Snacks, Haldiram, are some leading players in Chips Category.

Major Companies Brands

Major brands that operate into Indian Namkeen market are PepsiCo, Haldiram, Bikaji, Bikanervala, DFM Foods, Laxmi Snacks, Balaji Wafers, Prataap snacks, Parle, etc.

Considered for the Report:

Geography: India

Base Year: FY 2017-18

Estimated Year: FY 2018-19

Forecast Year: FY 2022-23

Objective of the study:
• To analyse and forecast the India Chips market size, in terms of value and volume.
• To analyse and forecast the India Chips market size, in terms of volume.
• To define, classify and forecast Chips market on the basis of types like Potato, Tortilla, Multigrain, and Banana etc.
• To strategically profile leading players, which are operating in the Chips Snacks industry of India

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Approach for the Report:

HTF MI Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Chips market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews – both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.

HTF MI Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information,

HTF MI Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of Chips were recorded and subsequently forecasted for the future years.

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Scope of the Report:

“India Chips Market Overview, 2018-2023” discusses the following aspects of Chips market in India:
• Indian Snacks Market Outlook by Value by Volume & Forecast
• Indian organised and unorganised Snacks Market Outlook by Value by Volume & Forecast
• Indian Potato Chips, Tortilla Chips, Banana Chips, Multigrain Chips and other Market Size by Value, Volume & Forecast
• India Chips market Company share by Value.

Intended Audience:

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to Chips Snacks industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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